Gamification Octalysis – next levels
📈 Gamification Octalysis – next levels 📈
In previous blog entries we have described eight key corners of Octalysis (Ownership, Achievements, Exceptional meaning & talent, Empowerment of Creativity & Feedback, Social Influence & Relatedness, Unpredictability and Curiosity, Loss & Avoidance, Scarcity & Impatience). They are what make games fun, but also engage people. For several years Yu-kai Chou has researched the issue of gamification and the way it is implemented. This has created a solid framework for the Gamification Octalysis, which can become very useful in finding new customers and keeping them by building loyalty and sense of commitment. 🎯
However, these eight elements of Octalysis are only the beginning, as this is only the “first level of initiation”. 😉 As people got to know this tool, they understood and introduced gamification better and better, reaching successive levels of knowledge about Octalysis. As many as 5 levels were defined, but nowadays there are literally a few people in the world who understand and know what level 4 and higher is. What is the difference between the levels? As they grow, so do the methods of design and the level of more detailed analysis. Below you will find a description of some of them.
Level 2 of Octalysis – once the basic level, namely the first level, is understood and mastered, it is possible to proceed with the incarnation of Octalysis at level two. The next level is to optimise the experience of the player’s, customer’s, adventure in all four phases 📊:
- Discovery – that is, discovering the reason why our customers, players would like to start a journey with us at all, what can convince them to join the game, what can encourage them, what are the advantages, what functionalities make the offer unique and can interest potential customers
- Onboarding – how to present the game, its rules and available tools to users
- Scaffolding – identifying regular, repetitive steps in the journey with our client, the player, to achieve a specific goal
- Endgame – finding a way to keep the players (the so-called veterans) who have been given to us for longer
Level 3 Octalysis – once you have mastered Octalysis on level two, it is time for the next step in your gamification journey. The third level focuses on taking into account different types, types of players. 👥 In this stage, you need to define specific groups, smaller customers and assign specific people to them. This will make the activities more personalized and thus better reach the players. This is because a given group of people can be motivated by a completely different activity than another group. By defining groups you will notice how different types of people are motivated at different stages of the experience. For example, the vision of 6th corner – Unpredictability and curiosity or 5th corner – Social influence and relationships, stimulating social bonds, may be much more attractive for students than for customers who have their own business and for them, for example, corner number 1 – Owning, that is, having and collecting virtual badges, points would be more effective.
As you can see, gamification and Octalysis is a much more extensive tool than you might initially think. 🎲 It is an art that requires a lot of analysis, thinking, testing and customisation. While Octalysis has 5 levels, level 1 is usually sufficient for most companies trying to create a better designed product and game experience. The higher levels partially described in this article are useful for companies that aim for real and stronger commitment and certainty that their actions are going in the right direction. It also improves the length of the game system. Many games are only popular for a few months. On the other hand, those that have a well-developed and implemented plan from the level of the second octalysis – to be more precise, point 4: Endgame – can last for many years (or even several dozen years). 🔥